Editorial Code

Editorial Independence

  1. MoneyHero maintains editorial independence at all times.
  2. The editorial position is independent from commercial objectives.
  3. The reporting lines of the Editorial and Commercial teams are separate so that an independent editorial position can be maintained.

Consumer first

  1. Our publishing activities focus exclusively on what is in the consumer’s best interest.
  2. We research and produce content about the best solutions to help consumers save time and money.
  3. Our content should be simple.
  4. Our results, conclusions and recommendations must be easy to understand and useful for consumers.
  5. If we recommend products or services this is exclusively for the benefit of consumers, such recommendations must not be perceived as being biased towards or paid for by a provider.

Free content, no advertising, transparency about business model

  1. The editorial content and product information that we publish on our website is free for consumers.
  2. Third parties such as providers are not able to pay for display advertising on the website or in other content channels including weekly newsletters, social media pages, or blog posts.
  3. If a product is promoted on a product result page or blog article for a fee this will be clearly described as a “Sponsored Product”. If sponsored content is produced or distributed in other media, the label “Sponsored Content” and a logo of the sponsor will be clearly featured in all material produced.
  4. MoneyHero will clearly communicate our business model to consumers. The terms and conditions on our website explain how we make money and describe the role of paid links in our content or on our results pages.
  5. We research, compare and produce content about all products, services or trends in the market, not just the products or services offered by providers who we have a trading relationship with.

No conflict of interest

  1. Our editors have no financial interest in the companies and financial services providers that they write about. They do not own any shares in such companies or maintain any other relationships that could lead to financial gain or a conflict of interest on their part.
  2. Our employees and their families do not have any personal relationship to companies and financial services providers that they write about.
  3. Our employees do not engage in any activities outside of their work that could lead to a conflict of interest or give the impression that their independence is compromised when they write about and compare financial products and services.

Journalistic standards and best practice

  1. In addition to this editorial code, our analysts and editors follow global journalistic best practice when it comes to accuracy and fact checking, the transparent and correct attribution of sources, and maintaining a fair and objective editorial position.

MoneyHero empowers people to build healthier financial lives


We choose the best financial solutions for consumers, saving you time and money 


We report opinions to financial institutions on your behalf to improve the quality of our products 


We provide high quality information to millions of people each month 

Don't just take our word for it

The success of MoneyHero has solved the "pain points" of consumers - for Hong Kong people on different products.

We compare, so you have the insights you need to make the best financial decision

Why do we analyze and compare financial products? We are here to empower you to elevate your financial literacy and achieve your monetary goals.

Banks and financial institutions

They are limited by their own product range which may not fully take care of your needs.
The product terms and conditions are vague only to protect the company's own interests.
The support hotline is often busy and requires multiple transferals to reach the staff.


We handpick products such as credit cards, loans and insurance from different institutions for you to compare in a glance.
Your interest comes first! We let the product terms be transparent, plus bargain additional benefits for you.
Our product experts can provide immediate support, ready to answer your questions.

Disclaimer: MoneyHero makes every effort to keep information on our website accurate and up-to-date. This information may be different from what you see when you visit a financial institution or service provider’s site. APR and monthly payments shown in personal instalment loan comparison pages are estimated based on calculation of information you enter. All financial products and services are presented without warranty. When evaluating offers, please review the financial institution’s Terms and Conditions. If you find discrepancies in information, please contact the financial institution directly.

© 2013 - 2021 MoneyHero Global Limited (registered in Hong Kong under company number 1864714) (“MHGL”). All rights reserved. MoneyHero Insurance Brokers Limited (registered in Hong Kong under company number 2196683) (“MHIBL”) is a wholly owned subsidiary of MHGL. MHIBL is an authorized insurance broker with Insurance Authority License Number FB1740 whose business it is to arrange insurance products and services for its clients. MHGL is not an insurance company, agent or broker. Other than the provision of marketing services to virtual insurance companies that do not work with insurance intermediaries, MHGL does not carry on an insurance business and all insurance-related activities displayed, offered or referred to on this site are carried out solely by MHIBL in its capacity as an insurance broker. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy.